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Thompson Spa

Wellness without the wellness clichés. We built a content direction that leaned editorial over aspirational, designed to make the spa feel like a destination, not a service.

The Brief

A hotel spa that didn't want to look like a hotel spa. Thompson Spa wanted to be positioned as a destination — somewhere you'd plan a trip around, not a service you'd add on at checkout. The challenge: build a feed that felt editorial and elevated, without falling into the soft-music, dewy-skin, pastel-watercolor tropes that wellness usually leans on.

WHAT WE DID

Brand voice + visual direction — Monthly content shoots, photo and video — Captions, stories, reels — Engagement and DMs — UGC and creator collabs

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 "A year on photography. Then they handed us the brand."

WHAT THEY GOT

A real uptick in bookings — the only metric that matters for a destination — Content that reads like a destination, not an amenity — A feed that earns its place in editorial territory, not influencer territory — A team that finally feels like the brand looks like them

The Feed

THE PACKAGE

Full monthly retainer — strategy, content, and community, under one roof.

The RECEIPTS

The Social Aspect Love

"I haven't felt so connected to our content until now." — Spa Director, Thompson Spa