Home

Services

Our Work

inquire

About

Explore

by the wayside

A brand with a story worth telling and a voice worth hearing. We sharpened the messaging, refined the visual identity, and built a feed that sounded like the people behind it.

The Brief

A new bar build with a thousand moving pieces — and a social presence that needed to keep up. By The Wayside already had the foundation: a brand they believed in, a story worth telling. What they didn't have was the bandwidth. They needed someone to take social off their plate while they built the room.

WHAT WE DID

Brand voice + visual direction — Monthly content shoots, photo and video — Captions, stories, reels — Engagement and DMs

we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼

we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼ we build bold brands ☼.

They built the bar.
 we helped bring it to life on socials.

WHAT THEY GOT

1,500 to 6,000 followers in four months — a 4x jump — Reels and carousels going viral — A community finding them through the feed, not just walking past the door — Founders who got to focus on the build, not the feed

The Feed

THE PACKAGE

Full monthly retainer — strategy, content, and community, under one roof.

The RECEIPTS

The Social Aspect Love

You truly understand my vision."
— Founder, By The Wayside